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The accolades don’t always go to the biggest businesses. We pride ourselves on celebrating incredible stories of passion, tenacity, courage, innovation and disruption from entrepreneurs running businesses of all sizes and at all stages.
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GS1 UK is here to support your business growth from the start. We are your trusted source for barcodes and so much more helping you increase product sales locally, globally, and online. Many retailers require GS1 GTINs to trade with them as they provide proof that your product description can be trusted, that’s why google will give you 40% increased visibility if you use your codes on their platform.
Before you start trading, you will need barcodes for your products. They are as important to your business as a website domain or bank account. More importantly to make that barcode correctly, you need a number – the Global Trade Item Number (GTIN). GTINs are the product identifiers that sit under the barcode or against the online listing for almost every product across the world. They are based on a numbering system developed by GS1 more than 50 years ago and can be linked back to your company from wherever you trade.
GTINs can also be used online to uniquely identify products on marketplaces like Amazon and eBay. Google also recommends you add them to your Google Shopping listings.
Since its adoption by the retail industry in April 1973, the barcode has played a significant role in building the modern world in which we live.
Today, this remarkably humble symbol is practically omnipresent and are scanned over 10 billion times each day. Barcodes are all around us; found on almost every product we see and touch, impacting almost every aspect of our daily lives.
GETTING YOUR GTINS FROM GS1 UK
Start assigning GS1 GTINs to your products You can find out more here: www.gs1uk.org/get-a-barcode
This year, to help industry meet the data demands of today and prepare for those of tomorrow, GS1 in the UK and around the world began preparing for a global transition to QR codes powered by GS1.
Consumers are increasingly demanding more information about the products they buy, and businesses are becoming overwhelmed by new legislative demands as well as the sheer volume of data that comes from multiple sources in different formats. This means that barcodes need to start working harder.
QR codes powered by GS1 have been developed in collaboration with industry to enable brands, retailers and stakeholders throughout the supply chain to meet these demands. They extend the power and flexibility of GS1 identifiers such as the Global Trade Item Number (GTIN) by making them part of the web.
These next generation barcodes can hold far more data than their linear predecessors and allow everything, from smartphones to POS scanners, to easily obtain information about a product.
This means that GS1 standards, already used by 90% of UK brands and retailers, can now act as a gateway to dynamic online content to boost revenue, strengthen brand loyalty, improve supply chain traceability information, connect to business partner APIs and drive sustainability agendas.
