Originally from the Isle of Mull, Ruari had a difficult childhood, struggling intensely with his thoughts and finding it impossible to fit in. Determined to make his mark on the world one day, the relentless entrepreneur started working at the age of 14 and a sequence of events led him to London where he worked as a senior Oil Broker. That binge drinking culture led him to thinking that alcohol was causing him more trouble than good, so he decided to take a break.

Taking a break from alcohol led to him becoming fitter, faster, healthier, happier, more productive, a better dad, a better husband – all areas of life improved, so began his mission to help other people realise this. One Year No Beer is an award-winning toolkit for surviving modern society alcohol-free and has since recruited over 80,000 members worldwide. Ruari believes that having a community is crucial to making a positive lifestyle change.